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But it’s more invasive and can have a higher cost with a lesser return on that investment. It can reach a broader audience that doesn’t already know you so you get better brand awareness and have an immediate impact. Jumping on someone else’s platform used to be the only way to do marketing. What are the big differences between the two?
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Inbound can include blogging, lead generators with email automation, or free educational webinars. Outbound looks like advertising, sponsoring conferences and trade shows, sending direct mail pieces, or cold calling. It’s usually about creating content that people find and willingly enter your marketing funnel. Inbound flips that by trying to attract people back to your marketing channels.
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This means going to the channels where they are and broadcasting to a broad group. Outbound is essentially pushing marketing messages out to an audience. What’s the Difference Between Inbound vs Outbound Marketing? There are pros and cons to each approach, but the best marketers use a blend of both. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are two basic approaches to business marketing: inbound and outbound.